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Advertiser 1 Advertiser 2 Advertiser 3 CTR 0.6% 0.9% 0.7% Conversion Rate 2.8% 3.5% 1.6%...

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Accounting

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Advertiser 1 Advertiser 2 Advertiser 3 CTR 0.6% 0.9% 0.7% Conversion Rate 2.8% 3.5% 1.6% Profit per conversion $10 $18 $27 CPM $15 $15 $15 CPA Based on the information above, calculate the CPAs for each advertiser. $95.25, $65.23, $120.23 $89.29. $47.62, $133.93 $108.70, 92.17, $175,44 $55,68, $79.22. $96.32 Advertiser 1 Advertiser 2 Bid $4 CPM $1.50 CPC Past Click-Through Rate .3% .4% Based on the information above, advertiser 1 would be awarded the ad space over advertiser 2. False True If you have a $3000 budget, your average CPC is $1.55, and your conversion rate is 5%, what is your current CPA? How many conversions can you get if your budget was $4000? $25,160 $31.96.8 $33, 96.8 O $31, 129

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