After dividing the market into segments, Holiday Inn has created hotel offerings under the InterContinental,...
80.2K
Verified Solution
Link Copied!
Question
Finance
After dividing the market into segments, Holiday Inn has created hotel offerings under the InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo and Candlewood Suites brands, targeted at price insensitive vacationers, road warrior executives, price conscious travelers, and mobile middle class vacationers, respectively. This is an example of:
Micromarketing
Concentrated marketing
Undifferentiated marketing
Differentiated marketing
Mass marketing
Answer & Explanation
Solved by verified expert
Get Answers to Unlimited Questions
Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!
Membership Benefits:
Unlimited Question Access with detailed Answers
Zin AI - 3 Million Words
10 Dall-E 3 Images
20 Plot Generations
Conversation with Dialogue Memory
No Ads, Ever!
Access to Our Best AI Platform: Zin AI - Your personal assistant for all your inquiries!
