After reading Freek Vermeulen "Many Strategies Fail BecauseThey're Not Actually Strategies", comment on the merits of hispoint that "Many so-called strategies are in fact goals. “We wantto be the number one or number two in all the markets in which weoperate” is one of those. It does not tell you what you are goingto do; all it does is tell you what you hope the outcome will be.But you’ll still need a strategy to achieve it." (p 3). Offer anexample, is there a particular company, product, or market thatmight serve as a cautionary tale?
