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  3. an increase in any of the following will have a po

An increase in any of the following will have a positive impact on customer equity...

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Accounting

An increase in any of the following will have a positive impact on customer equity except

Select one:

a. acquisition cost.

b. base revenues.

c. revenues from increased purchases over the life of the relationship.

d. customer referrals.

e. price premiums.

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