Winning strategy tests of Apple Inc Apple focuses on their UVP unique value proposition which is beautiful design that works right out of the box with eversmaller packaging Its a marketing strategy that gets juice throughout social media and is very much a competitive advantage for Apple and its market share Positioning Statement We just want to make great products Apples tagline has been Think different This position statement appeals to the changing trends in technology and consumer tastes Once the iPod and iPhone took off that tagline took on a life of its own The Apple brand makes a strong promise about its products Their customers are extremely loyal because Apple backs up
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