Analyze a recent purchase you made of a durablegood (durable goods are goods that don't wear out quickly or thosethat have a lifespan of more than three years - computers, cars,mobile phones, kitchen appliances, etc.)
Write a 1,050- to 1,400-word paper in which youreview the steps that you took in making this purchasingdecision.
Base your review on the following six steps inthe consumer decision process:
- Problem recognition
- Information search
- Alternative evaluation
- Purchase
- Use
- Evaluation
Answer the following questions in yourpaper:
- How many of these stages did you go through?
- Which stage(s) in the purchasing process was/were mostimportant to you?
- If you skipped certain stages, what marketing or previousexperience influenced you to skip this stage?
- What could the selling organization have done more effectivelyfrom a marketing standpoint to help you move through thesestages?
