Analyze Harley Davidson's "close-to-the-customer" philosophy. Do
you like the way that they want to incorporate management
participation?...
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General Management
Analyze Harley Davidson's "close-to-the-customer" philosophy. Doyou like the way that they want to incorporate managementparticipation? What are some things you would change? Do you haveany other creative ideas to incorporate this philosophy in HarleyDavidson's marketing strategies?
These questions are based off of the case study BuildingBrand Community on the Harley-Davidson Posse Ride
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Harley Davidson is a legendary brand name in the automotive industry Harley Davidson is very well known for its study and well built premium bikes Harley Davidson has proved itself as a constant growing company in the automotive industry and has directly affected the business of different automotive manufacturers Harley davidsons distance can be defined as follows Extremely strong brand image Loyal customers Expert in bike making in their form factor Harley Davidson poses one of the strongest brand image in the industry and has been constantly providing premium bikes to the society as well as to the customer By having study build and also having a large amount of research and development involved in making the bikes has made harleyDavidson a Pioneer for the industry Harley Davidson is very well known for applying new technologies to the Chopper form factor of the bikes Harley Davidson has successfully managed to create a loyal customer base by providing quality motorbikes to the society By building a brand image according to the provision of the Quality Services harley Davidson has
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