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Answer the following questions with reference and citations: 1. Explain why consumer market testing might not...

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General Management

Answer the following questions with reference and citations:

1. Explain why consumer market testing might not always bebeneficial.

2. Discuss the dilemma faced by all firms of trying to listen tocustomers’ needs and wants and, yet, also trying to develop newproducts for those customers that they do not yet serve.

3. Discuss the many reasons why so many new products fail. Arethere additional reasons?

Answer & Explanation Solved by verified expert
4.0 Ratings (698 Votes)
1 Consumer market testing might not always be beneficial You dont know what information you may need like going blind Most reseach has a cost which you might not afford Information that you are looking for may be already present in the blogswebsitessurveys available online If you are not ready for everyone to see your product specially Competitors    See Answer
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