As a business investment, you are planning to open several donutshops throughout the city of Riyadh, with potential futu.reexpansion plans in other city areas in Saudi Arabia includingJeddah, Dammam, Khobar and Al Hofuf. Your initial plan will offer awide variety of donuts and assorted beverages (coffee, tea, juices,etc.) Currently, the only competitors you will face in the abovementioned locations are two global organizations, with no localcompetitors in the market for those locations. Realizing that thecurrent customer market may well support a local business that cansuccessfully compete in those targeted cities, you begin to build abusiness plan.
1. :Consider each of these principles as they relate to yourproposed business. Who are your direct competitors and how can youcompete against them? (use Porter’s Grand Competitive model todefine your strategy)
2.How can you maintain leverage over both your suppliers? Howcan you maintain your customer base?
