As a marketing manager who is working in a multinational
company make a report for a...
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Accounting
As a marketing manager who is working in a multinationalcompany make a report for a new product to be produce in thecompany
1. Introduction - background of the company (company history)and new product design (description of the new product)
2. Market Segmentation analysis for the new product design(geographical, demographic, behavioral and psychologicalsegmentation analysis) and justifications.
3. Target Market strategies - types of targeting strategiesand justifications
4. Positioning strategies - types of positioning strategiesand justifications
5. Future Recommendation – in related to marketing mixelements
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1Intoduction Developing and successfully launching new products is an important part of a small business growth strategy New products provide additional sources of revenue by enabling the business to sell more to existing customers attract new customers or enter into new marketsSo you want to bring a new product or service to market Youve done your homework and decided exactly what you plan to offer You have to start by taking a serious look at your competitors Make a list of the businesses that offer products or services similar to the one you plan to launch you should have a clear understanding of what you must offer in order to stand apart from your competition and who will want to take advantage of your offer But do you know why customers will want to buy from you vs Generally multichannel marketers achieve the greatest success because customers who can shop when and however they like tend to spend more and shop more often Suppose your strategy is to market a lowcost workout device to people who cant afford gym memberships or highpriced home equipment
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