As a retail marketer, it is essential to be able to create ashopper marketing experience for both cases: 1. when the shopper isthe consumer; and 2. when the shopper is not the consumer. Failingto do so will limit your sales.
Assignment:
Using your own personal experiences, explain the shopper marketingstrategy in each of these scenarios:
1. Describe two occasions when a retailer successfully sold youa product you were buying for yourself through an effective shoppermarketing tactic.
a. First example is when you bought a product you were notplanning on buying when you entered a store (or visited a website)
b. Second example is when the shopper marketing tactic helped youmake the final decision to buy a product that you intended to buywhen entering a retailer. (ex. Lots of people bought coca-colabecause they use a shopper marketing tactic of putting names on thelabels. They knew they wanted a soda, but they decided to buy acoke because of the label)
2. Describe one occasion when a retailer sold you a product youwere buying for someone else through an effective shopper marketingtactic.
