As known., we cannot make ALL customers satisfied with ourproducts, services, and marketing activities due to a wide range ofconsumersā needs and wants. Based on their information and data, wecan segment the market and decide our target market in an effectiveand efficient way. Therefore, we need to find the ways to reducethe negative impacts of collecting and using consumer informationon business performance from consumersā perspective.Most marketerswill argue about the negative consequences of consumersāperceptions of data vulnerability and provide empirical findingsthat the negative influence may be reduced by companiesā datatransparency and customer control practices. In other words, we maybe able to reduce the negative impact by clearly showing customershow data has been stored, used, and protected. Do you believe thatthis managerial implication is going to be a solution to reduce thenegative impact on a companyā business performance in 10 years? Doyou believe it works for your company or market? What are theymissing? Support your opinion with evidence one page
