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Assess Amazon’s decisions to diversify into (a) e-readers (Kindle), (b) tablet computers (Kindle Fire), and (c)...

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General Management

Assess Amazon’s decisions to diversify into (a) e-readers(Kindle), (b) tablet computers (Kindle Fire), and (c) smartphones(Fire Phone).

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Amazon is a global multinational brand that has differentiation based on products that it produces itself EREaders e readers have been a hit for amazon Being a online book company EReader allowed amazon to double down on their business prevent the use of paper and at the same time allowed people the ease    See Answer
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