Assume you are the manager of a company who is looking for justthe right person to fill a unique new position. You need to write avery targeted and effective ad that will grab attention and createinterest in potential candidates. You can decide what the companydoes and what position is needed. Using principles of motivationfrom the article on Southwest Airlines, the interview with GregMcEvilly, and the theories discussed in Chapter 8 of Introductionto Industrial and Organizational Psychology, write an advertisementfor a job that would spark interest in people who are creative,dependable, and innovative.
