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Autumn Harvest is reconsidering the pricing of its fresh-squeezed pear juice in half-gallon containers. Variable costs...

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Accounting

Autumn Harvest is reconsidering the pricing of its fresh-squeezed pear juice in half-gallon containers. Variable costs per container are $1.80. Management has set a price range between $2.80 and $3.30. Considering the estimated demand at different prices, determine the optimal price to maximize contribution margin and prepare the profit and loss statement.

Price per Half Gallon

Estimated Demand (Half-Gallon Units)

$2.80

90,000

$2.85

87,000

$2.90

84,000

$2.95

81,000

$3.00

78,000

$3.05

75,000

$3.10

72,000

$3.15

69,000

$3.20

66,000

$3.25

63,000

$3.30

60,000

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