Balanced Scorecard for a service company Union Pay is a large financial services company, linking...

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Balanced Scorecard for a service company Union Pay is a large financial services company, linking the ATMs of all of the banks in China and providing electronic fund transfers. Suppose Union Pay wants to adopt a balanced Scorecard using some of the following performance measures: Average card member spending Cards in force Earnings growth Hours of credit consultant training Investment in information technology Number of card choices Number of Internet features Number of merchant signings Customer Number of new card launches Return on equity Financial Revenue growth For each measure, identify whether the measure best fits the innovation, cus Innovation Internal process Internal process or Innovation al dimension of the balanced Scorecard. Performance Measure Average card member spending Cards in force Earnings growth Hours of credit consultant training Investment in information technology Number of card choices Number of Internet features Number of merchant signings Number of new card launches Return on equity Revenue growth Check My Work 3 more Check My Work uses remaining

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