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Below you will find data for two companies' website performance for February. Be sure to...

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Below you will find data for two companies' website performance for February. Be sure to read each thoroughly and then answer the following questions. Total Rich Media Display Time (in minutes) Total Rich Media Impressions Clickthroughs Website Cost Visitors Purchasing Customers Bounces Shopping Carts Started Total Revenue Units Sold Contribution per Unit a: also use this number for total impressions b: also use this number for clicks e: also use this number for visits Bertha's Big Wheels 345,039 300,594 4859 $35,000 59493 1253 45302 2432 $75,000 2345 $19 Scotty's Scooters 259,331 132,594 3039 $30,000 49302 943 21594 1439 $58,000 2100 $16 Which has the better: a. Total profit? b. ROI? 13. Scotty's Scooters thinks that $10,000 in improvements to their website will improve their conversion rate by 2%. Is this a good investment in profit terms? 14. For Bertha's Big Wheels, which is more advantageous, in profit terms: a 5% decrease in abandonment rate or a 2% increase in conversion rate

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