Benevolent Burgers (BB) is an Alabama-based fast food chain with franchises worldwide. Benevolent headquarters is...
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Benevolent Burgers (BB) is an Alabama-based fast food chain with franchises worldwide. Benevolent headquarters is worried about protecting the firm's intellectual property such as its secret sauces and special ways of baking buns. So far, there has not been a major theft but through a recent management audit headquarters is now aware they need to be more protective in their international operations. Headquarters consulted a security firms to gain a better understanding of their international exposure and better protect future expansion franchises in riskier countries. In the process of developing protection plans which question would be the most important? Select one: O a. What should be the penalties for theft of the recipes for their unique burger sauces and specialty burger buns? O b. How are Bambino franchisees modifying recipes and menus to meet the needs and desires of customers in local markets? c. Is Benevolent partnering with ethical franchisees that have no intention of becoming their competitors in the future? O d. What are the commonly counterfeited goods in theitr key markets
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