Best Motor Works is a maker of high-end automobiles. Their revenues in the most recent...
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Best Motor Works is a maker of high-end automobiles. Their revenues in the most recent fiscal year were $5,700 million Euros and they spent $1,400 million Euros on non-marketing related fixed costs. Their average variable cost per vehicle was $15,600 Euros per vehicle. Fixed marketing costs totaled $720 million Euros. The company had planned to achieve a net marketing contribution of $2,500 million Euros, and their actual fixed marketing expenditures were only 92% percent of their planned marketing expenditures. They also achieved an average margin of 40% percent per vehicle in the most recent fiscal year which was 2 percentage points higher than planned. The company also reported that their actual price was the same as their planned price. What was the planned margin (per vehicle) in Euros? o Euros Submit Answer Exit PS3 1 2 3 4 5 6 7 8
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