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Bovine Company, a wholesale distributor of umbrellas, has been experiencing losses for some time, as...

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Accounting

Bovine Company, a wholesale distributor of umbrellas, has been experiencing losses for some time, as shown by its most recent
monthly contribution format Income statement:
In an effort to isolate the problem, the president has asked for an income statement segmented by geographic market. Accordingly,
the Accounting Department has developed the following:
Required:
Prepare a contribution format Income statement segmented by geographic market, as requested by the president.
2-a. The company's sales manager believes that sales in the Central geographic market could be increased by 15% If monthly
advertising is increased by $42,000. Calculate the incremental net operating income.
2-b. Would you recommend the increased advertising?
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