Brain Bias Pitfalls A Humans are emotional creatures and our decisions are not always objective....
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Brain Bias Pitfalls A Humans are emotional creatures and our decisions are not always objective. We're swayed by intuition, optimism and regret aversion. Answer this quickly, if you buy a cup of coffee and donut for $4.40 and the donut costs $4 more than the coffee, what's the price of the coffee??? 5 Le 40 cents??? Nope, it's 20 cents. 2+12+ 4) = $4.40 You are capable of computing the right answer, but Edelman uses a similar example to highlight how our intuition can seem so right but be so wrong! Instructions 1. Read Edelman's 16 Ways Your Brain Holds You Back if you haven't already). 2. Reply to this discussion and list the 3 that you're likely to fall for and why nu
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