BugKillers provides a quarterly pest control service for $93 a quarter. Its variable costs per...
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BugKillers provides a quarterly pest control service for $93 a quarter. Its variable costs per service call are $21. Customers can cancel the service at any time, and the firm has a quarterly attrition rate of 3%. Marketing spends $40 per year on customer retention. If the annual discount rate is 10%, what is the CLV of an existing customer?
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