Business Analytics (BA) refers to the tools and techniques thatmake it possible to glean value from big data. These tools are usedto turn data into actionable information for management,organization and decision making. Majority of organizations canbenefit from BA, but here are some of the indicators that youshould look into a BA strategy for an organization:
• The need to integrate data from multiple business applicationsor data sources
• Lack of visibility into the company's operations, finances,and other areas
• The need to access relevant business data quickly andefficiently
• Increasing volume of users requiring and accessing informationand more end-users requiring analytical capabilities
• Rapid company growth or a recent or pendingmerger/acquisition
• Introduction of new products / services
• Upgrades within the IT environment
Your task Your task for this assignment is to select at leastone industry such as telecommunication, healthcare, banking andfinance or any other relevant industries. You need to investigatethe utility and effects of a churn prediction model as a businessanalytics application in that industry. The report should be 3000words that should address the following aspects of BAimplementation:
1. Overview of the selected industry
2. Drivers to adopt churn prediction model as a BA model
3. Perceived benefits to achieve from that BA model
4. BA strategy employed by the industry
5. Challenges to BA strategy
6. Actual benefits achieved through the implementation of BA
7. Drawback of the selected BA strategy
8. Your recommendations to make more effective BA strategy
