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Business law Trademark rights in the United States exist from use of a trademark in...

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Finance

Business law

Trademark rights in the United States exist from use of a trademark in interstate commerce. The first person to use the trademark is the owner. However, in the European Union, mere use does not create ownership. It is necessary to register the trademark in order to own it. Which method is better? The first to use or the first to file? Why?

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