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Business Strategy - End of Chapter Problem Brandwatch, a social media monitoring company that tracks...

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Business Strategy - End of Chapter Problem Brandwatch, a social media monitoring company that tracks trends in online advertising, compiled a list of the best marketing campaigns of 2018, ranked by data. Consider each of the given examples, and determine whether a given campaign was a form of informative advertising or persuasive advertising. Move each example to the appropriate category. Informative advertising Persuasive advertising Answer Bank Pepsi's halftime show at the 2018 Super Bowl, featured a performance by Justin Timberlake. IHOP changed its name to IHOb to highlight the fact that its restaurants offer a range of burgers. Banksy shreds his Girl With Balloon painting after selling it for $1.4 million at a Sotheby's auction. A viral video of Kai, a member of the K-pop group Exo, appeared at a Gucci fashion show. Apple's WWDC conference announced the features and benefits of iOS 12, macOS Mojave, and group FaceTime. The K-pop band BTS's presentation at the UN General Assembly generated over 2.6 million conversations about the charity work done by the United Nations

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