Business Unit: Innocent Drinks /
Company: Coca Cola
1) Identify and explain the value chain relationships between
your...
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General Management
Business Unit: Innocent Drinks /Company: Coca Cola
1) Identify and explain the value chain relationships betweenyour chosen business unit with other business units within yourchosen company. 2) Explain how diversification strategies can produce across-business strategic fit capable of delivering competitiveadvantage for your business unit
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Value Chain A value chain includes all the activities starting from obtaining the raw materials from various sources to the final sales and after sales service There are several activities in the middle which form the value chain Optimization will not just bring efficiency but it can also generate new sources of competitive advantage
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