c When Aliya asked her firm's advertising agency to estimate how...
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When Aliya asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message, she was told the reach was 40 , the frequency was 4 , and that top-of-mind awareness had reached 10%. The gross rating points for her firm's campaign were 1600 400 160 40 The answer cannot be determined from the information provided
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