Can you please answer this in its entirety? The text we areusing for the class is Framework: MarketingManagement, Kotler/Keller (14th edition,Prentice Hall). This is not a question from the book but one fromthe professor. The company I am referring to is Wendy's.Thank youin advance for your response.
Each student will select a company to do the following with:
Utilize course concepts and materials discussed in the textbookto analyze the current marketing situation of the company andindustry.
Visit the store (if applicable) and/or the company’s website anddetermine what the current marketing strategy is. Evaluate how wellthe company is conveying its value proposition through itsmarketing strategy, in particular its marketing communications.
Be sure to cover the followingin 5-6 PowerPoint slides:
Current Marketing Situation: Current trends in the industry
Current Marketing Situation: Competitive Landscape/SWOT Analysis
Target Customer Value: Company’s Value Proposition(their promise)
Current MarketingStrategy: Evaluate their currentmarketing strategy
MarketingPrograms: Pick 1 of the 4 P’s and provide a Marketingprogram
recommendation that can enhance thecurrent strategy
(4P’s: Product, Price, Promotion, & Placement)
