Carolina, the accountant for Duke Manufacturing, tells Jacob, who works in customer service for Duke,...

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Accounting

Carolina, the accountant for Duke Manufacturing, tells Jacob, who works in customer service for Duke, that their companys customer satisfaction rating predicts sales revenue in dollars. Carolinas comment indicates that the customer satisfaction rating is
a. a nonfinancial metric
b. a lagging indicator
c. both a leading and a lagging indicator
d. a leading indicator

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