Case study: Suppose EcoPure Industries, a manufacturer ofcomponents for hybrid motor vehicles, hires you. EcoPure emphasizessocial responsibility in its business dealings and uses threeforeign market entry strategies: exporting, joint ventures, andFDI. Exporting implies the sale of products to customers locatedabroad, usually under contract with foreign intermediaries thatorganize marketing and distribution activities in local markets.Using joint ventures, EcoPure partners with foreign firms to accesstheir technology, expertise, production factors, or other assets.Using FDI, EcoPure invests funds to establish factories or othersubsidiaries overseas. Each of the strategies—exporting, jointventure, and FDI—is vulnerable to particular types of ethicaldilemmas, and top management has directed you to identify anddescribe the most typical ones. YOUR TASK: Using the ethicalframework and other material in Chapter 4 as a guide, what types ofethical problems might arise in each type of entry strategy? Whichentry strategy most likely gives rise to ethical problems? Be sureto justify your answer.
