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Chapter 8 discusses stimulus factors in advertising. Use Google Videos or Google Images to find examples...

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General Management

Chapter 8 discusses stimulus factors in advertising. Use GoogleVideos or Google Images to find examples of the advertisements forthe Ford Fiesta’s advertising campaigns. Evaluate thoseadvertisements based on the following stimulus factors:

a. Size

b. Intensity

c. Attractive visuals

d. Color and movement

e. Position

f. Isolation

g. Format

h. Contrast and expectations

i. Interestingness

j. Information quantity

Answer & Explanation Solved by verified expert
4.4 Ratings (609 Votes)
After going through the videos and images of Ford Fiestas advertisements I evaluate the advertisments based on the following stimulus factors a Size Normally the ads are of full page containing photo of car and information written around it Thus the advetisements are more likely to be noticed compared to haldpage advertisements b Intensity The loudness and brightness is well maintained in the advertisements Light    See Answer
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