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Clearly describe the customer segment(s) that BMW was appealing to in 2015 using the 4...

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Accounting

Clearly describe the customer segment(s) that BMW was appealing to in 2015 using the 4 major segmentation variables for consumer markets.

Discuss the THREE levels of product using MINI and describe how each level adds more customer value. Give examples for each of the three levels.

Which stage in the PLC is MINI at in 2015 and why? What are the marketing strategies at this stage?

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