Common modes or methods of entry for MNCs are as follows: a. Direct export from...
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Common modes or methods of entry for MNCs are as follows: a. Direct export from home country b. Oversea branch c. Oversea subsidiary acquisition of existing operation establishing a new company d. Joint Venture e. Licensing f. Franchising For EACH mode chosen, - explain and illustrate with a relevant chosen MNC (real case in practice); - illustrate proper evaluation of country risk factors has taken place; - assess and evaluate the effectiveness of the chosen mode by that MNC Common modes or methods of entry for MNCs are as follows: a. Direct export from home country b. Oversea branch c. Oversea subsidiary acquisition of existing operation establishing a new company d. Joint Venture e. Licensing f. Franchising For EACH mode chosen, - explain and illustrate with a relevant chosen MNC (real case in practice); - illustrate proper evaluation of country risk factors has taken place; - assess and evaluate the effectiveness of the chosen mode by that MNC
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