Company ‘A’ has used Performance Benchmarking to compare itsproduct ‘X’ with the competitor’s product ‘Y’ and found out thatthe product ‘X’ is priced slightly lower, but it also has fewerfeatures than product ‘Y’. The company recognized that in order towin a larger market share and establish itself in the market, ithas to increase the number of features in its product while keepingthe price at the same level or even decreasing it. To achieve this,the company ’A’ has set up a team that investigated product ‘X’value chain analysis. Use the following benchmarking tool step bystep and apply to the above situation.
Balanced Scorecard Framework
NPS
Operating profit margin
