Company: Citigroup
Company analysis:
1)Full company name; home office (city, state, country); name ofCEO and name of President or indicate if same; stock symbol; stockexchange where stock is traded; closing stock price as of theFriday before the date the project is due.
2)History of the company. Where was the company founded and whowas/were the founders? Indicate any major events in the company’shistory like mergers or acquisitions?
3)What primary industry does this company compete in and who aretheir major competitors. Is there any public economic data thatindicates their overall competitive position?
4)What is the enterprise level strategy (mission/vision/values).What does the company stand for? Substantiate this, if you can,with research and citations. What is their “Brand Promise”?
5)Corporate level strategy. What is this strategy and if thereare portfolio businesses, name the top three held by thiscompany?
