Competing in the marketplace on the basis of a competitiveadvantage:
a) involves either giving buyers what they perceive as superiorvalue compared to the offerings of rival sellers or giving buyersthe same value as others at a lower cost to the firm
b) provides the basis for a longer, sustainable growth
c) gives buyers an immediate preference for a company's productsor services over those of competitors and enables the company todominate its competitors.
d) deals with how management plans to maximize profits while, atthe same time, operating in a socially responsible manner thatkeeps the company's prices as low as possible.
e) means that a company has to offer the lowest price fordifferentiated goods that at least match the feature andperformance of higher-priced rival brands.
