Competitor Analysis
Please choose who you believe is your most significantcompetitor and respond to the following questions.
Business Definition: What business does this competitor appearto be in? What markets do they serve, what customer needs aresatisfied?
Source of Competitive Advantage: What do you believe thiscompetitor views as their source of competitive advantage?
Strengths and Weaknesses: How would you characterize the primarystrengths and weaknesses of this competitor? How can you exploittheir weaknesses while defending against their strengths?
Self-Analysis: How does this competitor view your firm? Do theyconsider you a threat? What weakness(es) does your firm have thatmight be viewed as an opportunity for this competitor?
Strategic Assumptions: What moves do you anticipate thiscompetitor will make in the next 3 years and how will you respondto them?
