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Complete the following steps that explore paid search marketing and online advertising: 1.   Research and select a...

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Operations Management

Complete the following steps that explore paid search marketingand online advertising:
1.   Research and select a website you will use tocomplete this assignment. It should be a website that could benefitfrom paid search marketing. Research and select 2 keywords (keywordphrases, including the ‘match type’ you would specify). Based on aparticular geographic location (for example, your city), if youwere to guess, how much might your expected CPC be for thatkeyword?
2.   Mockup an ad copy for one of the keyword phrasesusing the format for an ad seen at the top of a Google search andillustrated in chapter 6 your textbook. You may type it in thefollowing format, and there is no special coloring or otherformatting arrangement required other than justifying your adcopy:
Headine 1 – Headline 2 (usually blue in color on Google)
Ad path (ie.: www.website.com)
Description Line
Ad extensions (you may include up to 3 lines here)
3.   For the website you identified in 1) above, howcould you conduct re-marketing?
4.   Do you recommend video marketing be used in relationto this website? If not, why? If yes, how can it be used?

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Complete the following steps that explore paid search marketing and online advertising 1 Research and select a website you will use to complete this assignment It should be a website that could benefit from paid search marketing Research and select 2 keywords keyword phrases including the match type you would specify Based on a particular    See Answer
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