conduct a micro analysis for Biolite Camp stove and include
micro environmental factors (how suppliers, channel...
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conduct a micro analysis for Biolite Camp stove and includemicro environmental factors (how suppliers, channel members,competitors, and
customers may affect the marketing plan)
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The Biolite Camp Stove is a stove that uses thermoelectric technology and converts the cooking heat into electricity It is best for travelers who love traveling as its primary function is to provide cooked food and it is also used for charging the phone use as an LED light As per the microenvironmental analysis various factors can affect the marketing plan of this company It can be as follows 1 Suppliers Since the product is not much known to the consumers there are fewer suppliers of this product Due to this the supplier takes advantage of this factor and charges a high cost for the product Due to this the production cost gets higher and it affects the companys marketing plan 2 Channel Members Channel partner plays a vital role in delivering product from the
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