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Consider the following series of independent situations in which a firm is about to make a strategic decision.
Decisions:
A- Stila Cosmetics is considering introducing an anti-aging facial cream with natural ingredients.
B- Kontron Computers is deliberating to produce a special type of microprocessor with an advanced technology which will reduce the cost of production.
C- Pelican Industries wants to install biometric system in its factory to reduce idle labor time and increase productivity.
D- Coral Health Solutions decides to introduce a unique telemedicine facility for its remote patients.
Required:
1- For each decision, state whether the company is following a cost leadership or a product differentiation strategy.
2- For each decision, discuss what information the managerial accountant can provide about the source of competitive advantage
Answer & Explanation
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