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Consumer Behavior Exercise 2. For this exercise you need to refer to the consumer product you are...

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General Management

Consumer Behavior

Exercise 2. For this exercise you need to referto the consumer product you are developing for Consumer Behaviorcourse (Marketplace Simulation product –BIKES).

What will be the consumers’ likely needs and motivations forpurchasing your product? (The products are Bikes forrecreation, mountain, and speed). Use the Maslow’shierarchy of needs and McGuire’s Psychological Motives to identifythem. Explain each motivation and its impacts on the purchasedecision of your new product.

Answer & Explanation Solved by verified expert
4.5 Ratings (986 Votes)
Consumers have different motives to buy a bike It depends on the current requirements of the stakeholders and the consumers Maslows need hierarchy is a pyramidlike structure that helps consumers find and identify their current needs The primary need is the physiological need which identifies the consumers basic needs like shelter    See Answer
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