Consumer decision-making process. Go through the six steps ofthe purchase process outlined in the readings and identify wheremarketing can influence each of the six steps. For example, if aconsumer just identified a need for your product in step one, thenthe company can advertise how your product fills that need. Or, ifa consumer purchased your product, the consumer can be called andasked about their satisfaction with the product and if there is anydissatisfaction steps can be taken to ensure the customersatisfaction. Be sure to be more specific with respect to yourproduct or service than this example. TOPIC KINGSFORD CHARCOAL
