Coronado Industries is starting business and is unsure of whether to sell its product assembled...
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Coronado Industries is starting business and is unsure of whether to sell its product assembled or unassembled. The unit cost of the unassembled product is $60 and Coronado Industries would sell it for $135. The cost to assemble the product is estimated at $21 per unit and Coronado Industries believes the market would support a price of $168 on the assembled unit. What is the correct decision using the sell or process further decision rule? Sell before assembly, the company will be better off by $33 per unit. Process further, the company will be better off by $12 per unit. Process further, the company will be better off by $33 per unit. Sell before assembly, the company will be better off by $21 per unit
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