Costs in the short run versus in the long run Cloud Nine is a
shoe manufacturer...
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Economics
Costs in the short run versus in the long run Cloud Nine is a
shoe manufacturer in Memphis, specializing in running shoes.
Currently, the company produces all of its shoes using a single
manufacturing facility, its factory in town. Recently, management
has been considering expanding operations to one or two additional
factories. The following table presents the manufacturer’s monthly
short-run average total cost (SRATC) for various levels of
production if it operates out of one, two, or three factories.
(Note: Q equals the total quantity of shoes produced by all
factories.) Number of Factories Average Total Cost (Dollars per
shoe) Q = 50 Q = 100 Q = 150 Q = 200 Q = 250 Q = 300
122014012016024040023101901201201903103400240160120140220 Suppose
Cloud Nine is currently producing 300 shoes per month in its only
factory. Its short-run average total cost is per shoe. Suppose
Cloud Nine is expecting to produce 300 shoes per month for several
years. In this case, in the long run, it would choose to produce
shoes using . On the following graph, plot the three
SRATC curves for Cloud Nine from the previous table. Specifically,
use the green points (triangle symbol) to plot its SRATC curve if
it operates one factory (SRATC1SRATC1); use the purple points
(diamond symbol) to plot its SRATC curve if it operates two
factories (SRATC2SRATC2); and use the orange points (square symbol)
to plot its SRATC curve if it operates three factories
(SRATC3SRATC3). Finally, plot the long-run average total cost
(LRATC) curve for Cloud Nine using the blue points (circle symbol).
Note: Plot your points in the order in which you would like them
connected. Line segments will connect the points automatically.
SRATC1SRATC2SRATC3LRATC05010015020025030035040036032028024020016012080400AVERAGE
TOTAL COST (Dollars per shoe)QUANTITY (Shoes) In the following
table, indicate whether the long-run average cost curve exhibits
economies of scale, constant returns to scale, or diseconomies of
scale for each range of shoe production. Range Economies of Scale
Constant Returns to Scale Diseconomies of Scale Between 150 and 200
shoes per month Fewer than 150 shoes per month More than 200 shoes
per month
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