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CoursHeroTranscribedText: 2-13 Classication of costs, service sector. Market Focus is a marketing research rm that organi focus groups for consumer-product companies. Each focus group has eight individuals who are pai per session to provide comments on new products. These focus groups meet in hotels and are led trained, independent marketing specialist hired by Market Focus. Each specialist is paid a xed re to conduct a minimum number of sessions and a per session fee of $2,200. A Market Focus staff attends each session to ensure that all the logistical aspects run smoothly. Classify each cost item [AHll as follows: a- Direct or indirect [D or I} costs of each individual focus group. b. Variable or xed {v or F} costs of how the total costs of Market Focus change as the number of f groups conducted changes. {If in doubt, select on the basis of whether the total costs will change substantially if there is a large change in the nu mber of groups conducted.) You will have two answers [D or I; v or F] for each of the following items: A. Payment to individuals in each focus group to provide comments on new products B. Annual subscription of Market Focus to Consumer Reports magazine C. Phone calls made by Market Focus staff member to conrm individuals will attend a focus grou session [Records of individual calls are not kepti D. Retainer paid to focus group leader to conduct 18 focus groups per year on new medical prod E. Recruiting cost to hire marketing specialists F. Lease payment by Market Focus for corporate ofce (3. Cost of tapes used to record comments made by individuals in a focus group session {These ta sent to the company whose products are being tested] H. Gasoline costs of Market Focus staff for company-owned vehicles {Staff members submit mon bills with no mileage breakdowns} J. Com incurred to improve the design of focus groups to make them more effective

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