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D. fixed cost B. False 41. Aradical departure from existing A incremental innovations B. Reduced innovation C. Increased int o es D A Award product that w e A product with less quality and not A product with poor image When a company applies a percussivel co-leadership 43. y the D. concentration focused r w esome of When a company offers products to only one poup of custome the following regies A Focused differentiated B. Cowleadership trap D. Focused on leadership strate The risk of focusing on cost reduction to achieve ich efficiency impact on other sous of a competitive advantage creation such as w a ve Functional strategies are built to attain sustainable competitive advantages through one of the following options: Efficiency, quality, innovation and cost reduction Eficiency, quality, innovation and customer s Efficiency, reliability, innovation and customer responsive D. Learning curve, experience curve, innovation and come s One of the sources of a sustainable competitive advantage is A C o verhead production fixed cost 40. Failure rate for incremental product innovations is higher than for quanto product innovations A True B. False 41. A radical departure from existing technology to a new one is called: A. Incremental innovations B. Reduced Innovation C. Increased innovations D. Quantum innovations 42. A It is legitimate for a company to increase the price of its product if one of the following conditions exists: A standard product that has a substitute B. A product with less quality and no substitutes C. A unique and differentiated product A product with poor image D When a company applies a generic business-level strategy like cost leadership, it is likely that it will A B. cost-leadership strategy product differentiation strategy branding strategy concentration focused) strategy D. 44. When a company offers products to only one group of customers at low price, it applies one of the following strategies A. Focused differentiated strategy B. Cost-leadership strategy C. Differentiated strategy D. Focused cost-leadership strategy The risk of focusing on cost reduction to achieve high efficiency can have negative impact on other sources of a competitive advantage creation such as quality responsiveness to customers innovation D. none of the above C 46. Functional strategies are built to attain sustainable competitive advantages through one of the following options: A. Efficiency, quality, Innovation and cost reduction B. Efficiency, quality, innovation and customer responsiveness. C. Efficiency, reliability, innovation and customer responsiveness. D. Leaming curve, experience curve, innovation and customer responsiveness

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