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Allocate Ad Spend NSTRUCTIONS Complete the following stepe tor otiocating ad spend for Soft-Ts fo the channels provided below. You should allot your $75,000 budget to multiple channels. However, you do not have to allocate ad spend to every channel. Analyze Data Analyze the "Soft-Ts Marketing Campaign Data" fle provided below, identifying key information to inform your allocations. Allocate Ad Spend For each channel you choose to use, indicate on the provided scale the amount of ad spend you want to allocate to the channel, or input a price in the box to the right of the scale. Click "Update Allocation" in the bottom left of the page to save your allocations. Note: Remember that your goal is to maximize revenue. Streaming TV (OTT) 0 This will include 30 -second ads that are run on video streaming services such as Hulu, Siing TV, and YouTube TV. Linear TV 0 This will include 30 -second ads that are run during prime time and peak daytime hours on environmenti programs. Print This will include magazine ads and brochures. The magazine ads will include a variety of full-pape, half: page, spread, and back-cover ads in five of the top environmental magazines. The brochures willbe 6 . Digital 0 This will include display ads that target existing and potential customers via the Google Display Network. Each ad will consist of a still image and text and will link to the landing page. Social Media This will include ads that target existing and potential customers via instagram, Facebook, and Twitter. Each ad will consist of a still image and text and will link to the landing poge. Streaming Radio 0 75000 This will include 15- to 30-second ads that are run on music streaming services such as Pandora, Spotify. and iHeart Radio. CPM (cost per mille): the cost per one thousand impressions recieved by an ad OTT (over-the-top): a media service directly offered to individual consumers via the intemet Reach: the percentage of an ad's target audience who vlew the ad

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