Data concerning Runnells Corporation's single and sells a product. Data co cerning that product appear...
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Accounting
Data concerning Runnells Corporation's single and sells a product. Data co cerning that product appear below Percent of Per Unit Sales Selling price Variable expenses Contribution margin $140 70 $70 100% 50% 50% The company is currently selling 4,900 units per month. Fixed expenses are $285,700 per month. The marketing manager believes that a $7100 increase in the monthly advertising budget would result in a 200 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change
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