Define perception and describe its elements
Understand how marketers use perception to create
favourable brand images
Understand the...
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General Management
Define perception and describe its elements
Understand how marketers use perception to createfavourable brand images
Understand the role of the five senses
Explore how perception applies to theservicescape
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Perception is defined as the ability of human beings to become aware of something based on hisher senses ie through smell touch sight taste and sound These are also called five elements of perception Smell Ability of judging something based on the smell For example a perfume is assessed as of good or bad quality based on the quality of the smell Touch Ability of judging a product by the touch or feel of the object For example customers purchase the golf and cricket bats based on the touch and feel of the bats in their hands Quality of the grip and weight of the bat influences
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