Determine three essential questions needed to develop a proper
persona for a company in order to...
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General Management
Determine three essential questions needed to develop a properpersona for a company in order to identify key demographics. Useexamples and references where needed to substantiate your view.Identify a specific behavior that could serve as a potentialchannel.
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What is the competitive advantage of the company Some customers are very hesitant to know who is the company what is their competitive advantage compare to competitors products Lets say there is a customer who is looking for advice There is a twotop company is recommended and based on their company descriptions the customer can identify who they are Which one should I choose Example Company 1 We are the trusted producer of the worlds leading quality and durable home appliances around the world Company 2 We help your home to have an efficient and effective comfortable home appliances The customer can decide based on what the firms do not who they are There are many reasons someone may choose to purchase from you vs your competitor It could be price quality or convenience but many times especially with all else being equal people buy into your brand They buy into the reasons you are doing what you are doing Your reasons for existing This transcends the obvious goal of making a profit a profit is just the result of your business activities and decisions 2 How powerful is the brand identity Another most important element developing company persona is by means of crafting a brand persona Many companies are doing intensive advertising and marketing and promoting their logo in order
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